Turn Analytics Into A Creative Brief Instead Of A Report
When you treat analytics as prompts for specific creative experiments instead of as static reports, every upload becomes a measured test that improves your channel.
Category: Content Creation Psychology
Posts in this category.
Build A Channel Palette That Does Real Work
A deliberate channel palette makes your videos instantly recognisable, easier to process and better at guiding attention to what matters on screen.
Maximise Perceptual Fluency On Your Channel
Clean audio, simple visuals and a disciplined colour system make your videos easier for the brain to process, which quietly boosts trust and watch time.
Use Mild, Honest Contrarian Takes To Pull Attention In
Light, honest disagreement with the default narrative breaks the “I already know what this video will say” feeling and pulls viewers in, as long as you back it with real tests.
Use Visual Gaze And Pointer Cues To Direct Attention
Deliberate gaze, hand movements and accent coloured arrows or circles tell viewers exactly where to look, so key details are noticed instead of skimmed past.
Use Honest Information Asymmetry And A Measured Playbook
When you genuinely have better data than a typical showroom video and you prove it on screen, technical segments feel like privileged access, not filler, and your playbook can be tuned by hard numbers instead of guesswork.
Shorts As The Discovery And Warm Up Engine
Treat Shorts as a separate machine that pulls new people in, warms them up to your topics and uses a consistent 60 30 10 visual system to make your brand instantly recognisable in a busy feed.
Clear Short Formats You Can Repeat: "Guess The Price"
A simple "guess the price" Short can be a repeatable format that hooks new viewers with curiosity, micro commitments and light loss aversion, then sends them to your full reviews.
Clear Short Formats You Can Repeat: "3 Things We Love"
A fast "3 things we love" Short delivers quick emotional hits around one topic, then hands viewers off to a full walkthrough on your channel.
Clear Short Formats You Can Repeat: "3 Things We Would Change"
A tight "3 things we would change" Short delivers honest negatives in a fast format that builds trust and sends viewers to longer reviews for full context and trade offs.