What is HookLab?

HookLab is a role based web platform that helps YouTube creators, brands, agents and admins work from the same set of performance data instead of scattered spreadsheets, screenshots and exports. It lives at hooklab.co.uk under a shared portal and is built as a collection of focused modules that all sit on top of the same database and analytics layer.

At its core, HookLab connects to YouTube via OAuth, pulls channel and video level metrics into its own database, and then exposes that data through tools that answer practical questions like “what should I publish next”, “when should I publish it”, “how healthy is this video compared to my usual” and “which creators are a good fit for this brand”. Videos, channels and daily metrics are stored in structured tables so every module sees a consistent, verified picture of performance.

HookLab is currently in an early beta stage. It is being actively developed and tested, so some features are experimental and the focus is on getting the plumbing, safety and data correctness right before scaling up usage.