Hook Lab
Creators, brands, and agents working with real performance data and clear outcomes.
Mission
Hook Lab helps creators, brands, and agents collaborate with shared truth: clean data, clear incentives, and simple tools.
- Turn raw analytics into actionable insights.
- Match creators and brands on verified performance, not vibes.
- Keep private data private; show the minimum necessary to build trust.
Roadmap
Now (Foundations)- Profiles with role-specific fields and verification flow
- YouTube Insights CSV import with lifetime metrics
- Score & trust tiers for creators
- Branded opportunities & shortlists
- In-platform messaging with attachments and moderation
- Smart recommendations (content/category fit, RPM stability, audience match)
- API connectors (TikTok, Instagram, Shorts)
- Post-campaign reporting packs & brand safety layers
- Predictive lift estimates for sponsored content
About
Hook Lab is a lean product studio building tools for measurable creator–brand collaboration.
Principles- Simplicity first: fewer clicks, fewer errors.
- Data dignity: you control what’s shared.
- Sharp feedback loops: small releases, real outcomes.